Lastly–and please remember that my role in the studio is primarily boss, not teacher–students lately seem to have a sense of entitlement that has no place in reality. Design is, in many ways, a tougher profession than, say, law or medicine since it has far fewer opportunities, lower pay, and a far murkier career path. Young designers tend to approach their first jobs as “extended education” with me, the principal, assigned to promote their career, rather than deliver projects to clients.
AOL, did you, out of desperation, as a last resort, just send everyone downfield and tell the design department to throw it long into the endzone? you just might be relevant again.
we need new landscapes, together with new cities. we need new structures for our behaviours - and that is design. we have enough things. the unspectacular things are the important things.
dear nike: please make products as good as your commercials. like the custom destroyer jackets. good job on the destroyer jackets. now make them not cost $500.
The web is not, despite the desires of so many, a publishing medium. The web is a customer service medium. “Intense moderation” in a customer service medium is what “editing” was for publishing. .. Create a service experience around what you publish and sell. Whatever “customer service” means when it comes to books and authors, figure it out and do it. Do it in partnership with your readers. Turn your readers into members. Not visitors, not subscribers; you want members. And then don't just consult them, but give them tools to consult amongst themselves. These things are cheap and easy now if you hire one or two smart people instead of a large consultancy. Define what the boundaries are in your community and punish transgressors without fear of losing a sale. Then, if your product is good, you'll sell things. wwic.