Design is a human skill that, for now, even Google can’t automate. Why is that so?
It’s because design addresses both rational and irrational needs that we all have. The rational part is difficult, but doable; it’s the irrational, human part that is hard. The rational part can be engineered and prepared to perfection; the irrational part needs to be engineered with the same kind of precision, but must also be timely and relevant to how the consumer feels.
john maeda at KPCB