Obama loved the new tech during his campaign, but now, in trying to reconcile two radically different operating structures (gvmt & tech) while being shielded from the harsh realities of the dev schedule and product status, he sure got burned.

They broke the page into its component parts and prepared a handful of alternatives for each. For the button, an A/B test of three new word choices—”Learn More,” “Join Us Now,” and “Sign Up Now”—revealed that “Learn More” garnered 18.6 percent more signups per visitor than the default of “Sign Up.” Similarly, a black-and-white photo of the Obama family outperformed the default turquoise image by 13.1 percent. Using both the family image and “Learn More,” signups increased by a thundering 40 percent. (via wired)

vs

O: OK. On the website, I was not informed directly that the website would not be working the way it was supposed to. Had I been informed, I wouldn’t be going out saying “Boy, this is going to be great.” You know, I’m accused of a lot of things, but I don’t think I’m stupid enough to go around saying, this is going to be like shopping on Amazon or Travelocity, a week before the website opens, if I thought that it wasn’t going to work.(via the wp)