'Unfortunately, in design, as in many other fields today, there is a strong drive to … complicate description in the belief that complication in itself represents substance and depth. So we borrow arcane language from disciplines historically associated with substance and depth. In design the mathematical term parameter is used to mean nothing more than constraint; the engineering term feedback is used to mean nothing more than response; the logics term paradigm is used to mean nothing more than model; viable (a biological term) is used to mean feasible. Or, often as not, to mean nothing at all.'
_ ralph caplan