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Startup Leadership
Strategic Product Vision
• Shaped and executed against a net-new flywheel strategy at Kijiji to reconnect horizontal and vertical experiences through mobile-first design and rebuilding of trust across the marketplace
• Prototyped and landed a new multi-product portfolio strategy at Jobber, and launched the Growth Tools suite of products
Experimental & Growth Products
Enterprise & Consumer
• Evolved Instacart's Enterprise offering with self-serve SMB tooling and Fortune 50 retailer configuration tools
• Led the Instacart App Shop squads, optimizing consumer shopping journeys with an emphasis on activations
• Launched Loblaws Click and Collect online grocery platform across multiple retailers
• Drove the service design and PC Optimum loyalty program merger for 16M members
• UX Lead for the redesign of Canada's top rated direct investing platform TD WebBroker, with 7M active users
Platform & Foundations
